Delivering Whole Home Internet Quality of Experience
Consumer homes are becoming ever busier in terms of internet use with increasing demands on their Wi-Fi and wide area network connections. As a result the quality of experience of a wide range of services can be frustrating for users. Buffering and a reduction in quality of streaming video services, juddering and drop-outs in work-from-home Teams or Zoom calls, and lag and jitter in online gaming. This occurs because all of these services fight it out for bandwidth on the local Wi-Fi and wide area network connections. Some receiving more than they need at the expense of others being starved.
What is Quality of Experience?
Quality of Experience (QoE) refers to the overall satisfaction and perceived quality of a service from the perspective of end-users. These customers are the individuals using internet services. It goes beyond basic network performance metrics, focusing on how well ISP’s services meet customer expectations in terms of usability, reliability, and overall enjoyment.
Seamless Streaming, Gaming, and Video Calls for All
Netduma’s SmartBOOST software, when integrated into the CPE, addresses these issues by delivering the quality of service required by each application. This optimisation ensures an enhanced quality of experience for everyone in the household.
SmartBOOST achieves this by automatically identifying all application types. It then understands their optimal bandwidth and latency requirements to ensure seamless performance. SmartBOOST then ensures all applications receive an appropriate proportion of bandwidth. This allocation helps achieve the required latency to deliver the best possible quality of experience for users.
In this way users of multiple simultaneous services in a household will have optimal experiences. There might be viewing a 4K Netflix stream in the lounge without buffering. A teenager viewing 4K YouTube videos in their bedroom at full resolution. Someone playing online games on a console in another room with consistent, instant responses and a smooth experience. All whilst a Teams call is taking place on a PC without juddering or loss.
SmartBOOST delivers the best possible “whole home” internet connection experience for service provider customers. With the benefit of additional online gaming optimisations to improve further console and PC gaming performance.
The Quality of Experience for Internet Service Providers
There are a number of benefits for internet service providers in delivering enhanced quality of experience for all of their subscribers through the broad deployment of SmartBOOST, including:
- More satisfied customers, meaning that churn is reduced so minimising both revenue loss and the costs of replacement subscriber acquisition. This can also be seen in improved net promoter score (NPS) and other satisfaction metrics.
- Reduced customer care and support costs. The ability to resolve any issues that do occur more efficiently thanks to the analytics SmartBOOST provides. This also drives improvement in subscriber retention rates.
- Increased revenues from new customer acquisitions. Thanks to being able to promote the better online experience that SmartBOOST offers for video streaming, working from home and gaming. There may also be revenue uplift from upselling optional services (gaming- specific optimisations for example).
- The ability to demonstrate the best service performance in independent regulator and third party broadband service testing. The SmartBOOST solution ensures that all subscribers experience the best possible bandwidth and latency performance even under heavily loaded connection conditions. ISPs can rightfully claim to provide the best service based on the independent testing.
SmartBOOST is already proven in the market, having been rolled out by Tier 1 service providers including BT/EE in the UK and Telstra in Australia.
Next-Gen Network Optimisation: Exploring Netduma SmartBOOST | On Demand Webinar
Join us for the upcoming webinar featuring our partner Mercku and Jeremy Copp, Head of Sales at Netduma. Jeremy has a strong technical background in leading-edge hardware and software design and development.
About Mercku
Founded in 2017 in Waterloo, Canada, Mercku is revolutionizing the foundation for wireless sensing and smart homes. Built on decades of design and engineering expertise, Mercku’s founders have over 450 patents in networking technology and bring proprietary innovation to the world of connectivity. With their latest Connectivity-as-a-Service suite of hardware, software, and premium features, Mercku’s relentless innovation and thought leadership will transform the IoT and wireless sensing space.
To learn more, visit their website at www.mercku.com
This is an excellent opportunity for ISPs to learn how Netduma SmartBOOST can enhance subscriber satisfaction and ARPU by delivering a superior Quality of Experience (QoE) on their networks. Netduma SmartBOOST achieves this by optimising traffic for over 250 applications, including video streaming, gaming, and work-from-home tools.
Register Today: https://buff.ly/4blpRdx
🗓️ June 27, 2024 | ⏰ 9 AM EST | 2 PM BST