We Fix The Internet
In today's world, home internet is as essential as water or electricity. Yet poor-quality internet—choppy video calls, buffering streams, and laggy gaming—remains a widespread frustration.
At Netduma, our mission is simple: eliminate the factors that lead to poor-quality internet. For over a decade, we've worked relentlessly to solve the root causes of performance issues through innovative technology.
This commitment led to the launch of Netduma Optima in 2024, the world's first complete solution for resolving Quality of Experience issues. Running directly on your router / CPE, Optima ensures smooth streaming, seamless video calls, and low-latency gaming.
From our beginnings as a small startup to a team of elite developers in Cambridge, UK, Netduma has always focused on innovation and solving real-world internet challenges. After entering stealth mode in 2021 to develop Optima, we emerged with a solution powering millions of routers globally and expanding through new partnerships. Our technology portfolio includes multiple patents, with more to come.
Empowering Internet Providers
For Internet Service Providers, our technology offers transformative benefits:
Happier subscribers
By focusing on improving the customers Quality of Experience (QoE), ISP’s can receive less complaints about internet performance and higher customer satisfaction.
Lower Customer Service Costs
By resolving many issues proactively with advanced root cause diagnostics and passive measurements, ISP’s can reduce the burden on their engineers and support teams.
Improved Acquisition & Retention
By giving subscribers the broadband quality they were promised, ISP’s can enjoy reduced churn rates and improved customer acquisition and retention.
Unmatched Insights
By monitoring and improving in-home internet performance, ISPs can deliver broadband that consistently meets expectations, even under heavy load.
Meet Our Leadership Team
Luke Barlow - CEO
As CEO, Luke Barlow manages the strategic growth and commercial success of Netduma. Since launching the company in 2014 with Iain Fraser, he has overseen its transformation from a small startup to a business delivering internet quality solutions to millions of users—achieving this without investment. Luke’s career began at PwC, and he holds a degree in Economics.
Iain Fraser - CTO & Founder
As CTO and founder of Netduma, Iain Fraser leads the development of the company’s groundbreaking technologies. His PhD research laid the foundation for world-first innovations that have redefined internet performance. Holding several patents, Iain guides the development team with the same drive and vision that inspired him to start the company.
Jeremy Copp - Head of Sales
As Head of Sales, Jeremy Copp is crucial to driving Netduma’s growth following the launch of our Optima solution. Since joining the team in 2023, he has applied his extensive experience in technology, telecoms, and media to strengthen key partnerships with ISPs and advance our market presence.
Ian Pratt - Lead Advisor
Ian Pratt, an influential figure in the tech world, has advised Netduma since its inception. He founded XenSource, acquired by Citrix for $500 million, and Bromium, later acquired by HP, where he is Global Head of Cybersecurity. Elected to the Royal Academy of Engineering in 2012 and a former Fellow of King’s College, Cambridge, Ian’s expertise has been crucial in guiding Netduma’s growth and innovation.