Optima Hero

British Telecom: Elevating the UK's Best Network with EE Wi-Fi Enhancer

In 2023, British Telecom (BT), the UK's largest Internet Provider, partnered with Netduma to launch EE WiFi Enhancer. As part of BT's rebranding to EE, they sought to deliver a premium broadband experience, focusing on key applications such as video streaming, remote work, and gaming. The goal was to cement their reputation as the UK's top network by offering improved Quality of Experience to their customers.

Netduma's first integration with BT's SmartHub 3 empowered millions of customers to optimize their broadband performance. This premium service also enabled BT to unlock additional revenue (ARPU) from their existing customer base. A major TV and radio campaign followed, boosting EE's visibility and reinforcing their market leadership.

Optima Hero

An integral part of the collaboration was our ability to customise the user interface to align seamlessly with EE's design language. Integrated directly into the EE app, the solution was tailored to be intuitive and easy to use, giving customers a simple way to enhance their internet performance.

Following the success of SmartHub 3, we rapidly integrated our solution into BT's next-generation WiFi 7 SmartHub 4. This enabled BT to launch their cutting-edge router faster than ever. The partnership continues to evolve, with the launch of Netduma Optima set to introduce even more advanced technology to EE homes across the UK.

Optima Hero
Optima Hero

Telstra: Revolutionising Australian Internet

In 2023, Telstra, Australia's largest Internet Provider, turned to Netduma to launch Telstra Internet Optimiser. In the Australian market, where ISPs rely on the same government-backed broadband infrastructure, Telstra needed a way to offer a superior experience that would set them apart from their competitors.

Netduma's Internet Optimiser delivered this by enhancing connectivity for millions of homes across Australia, significantly improving performance for key activities such as remote work, streaming, and gaming. This free service offered Telstra customers a unique advantage, positioning Telstra as a market leader in broadband quality.

Optima Hero

We also collaborated closely with Telstra to craft an interface that adhered to their design standards, ensuring that the Internet Optimiser felt like a native Telstra product. The result was a seamless, user-friendly experience that blended perfectly with their brand.

With Internet Optimiser already deployed across four of Telstra's gateways, our solution continues to make a positive impact on customer satisfaction nationwide.

Optima Hero

Nokia: Streamlining ISP Access with Optima on the Corteca Marketplace

In 2024, Netduma will launch Optima on Nokia's Corteca Marketplace, revolutionising how Internet Service Providers (ISPs) access advanced internet optimisation software. Nokia's Corteca platform simplifies the process for ISPs to find, evaluate, and deploy solutions like Netduma Optima, removing the typical barriers of individual software contracts and complex testing procedures.

This initiative is particularly valuable for smaller ISPs, who often face challenges in sourcing and integrating new technologies. By making Optima easily accessible through Corteca, we are helping ISPs improve the in-home broadband experience for their customers, regardless of their size or budget.

As part of our ongoing partnership with Nokia, we have successfully integrated Optima onto their Beacon 6 and Beacon 10 gateways. Additionally, our support for Nokia's CPE SDK allows us to deploy across multiple devices efficiently, giving ISPs the ability to offer superior internet quality to millions of homes globally.

Optima Hero

NETGEAR: Redefining Gaming Routers with the Nighthawk Pro Gaming Range

In 2018, NETGEAR and Netduma partnered to launch the Nighthawk Pro Gaming series, a range of routers that quickly became the gold standard for online gaming performance. NETGEAR's top-tier hardware combined with Netduma's advanced software created a series that outperformed competitors and quickly gained acclaim.

The Nighthawk Pro Gaming range received outstanding reviews and earned one of the highest user ratings for routers on Amazon.com. Praised as the premier choice for gamers, the range delivered exceptional connectivity and solidified NETGEAR's leadership in the gaming router market.

This collaboration enabled NETGEAR to offer high-end, differentiated products that justified a premium price. Our innovative gaming features played a crucial role in making these routers the top choice for serious gamers. To date, four models have been launched, with more planned to continue NETGEAR's dominance in the gaming space.

Optima Hero