In an age where home networks are increasingly challenged by quality of experience (QoE) issues, Netduma announces the launch of Optima, the only complete internet QoE solution.
The result of several years of development driven by feedback from our internet service provider customers and end users, Netduma is today unveiling a solution that fundamentally addresses all root causes of poor home internet performance.
As connectivity demands soar, even modern gateways and high bandwidth broadband lines struggle to deliver the seamless experience users expect. Network congestion affects every corner of the home, impacting critical applications such as video streaming, work-from-home calls, and online gaming.
With Optima, Netduma has fixed the Internet. This innovative solution has been meticulously designed to combat QoE issues and redefine what users can expect from their online experience. Optima is on track to be deployed on over 30 million gateways by the end of 2025 by leading global ISPs.
Key Outcomes of Optima:
- Low Latency Performance: Achieves less than 5ms added latency under load without any bandwidth loss solely from software embedded in the gateway—a true world first.
- Instant Bandwidth Allocation: Ensures that all applications and devices receive the optimal bandwidth to deliver the best user experience, de-prioritising unimportant application traffic.
- WiFi 6/7 Quality of Service Capability: Optima is the first solution to fully leverage WiFi 6/7 QoS through our advanced application awareness.
- Enhanced L4S Performance: Optima maximises the benefits for ISPs invested in L4S with patented technology that removes the need to adapt services or core network components, achieving superior performance of less than 2ms latency under load compared to standalone L4S.
- World First Passive Measurement: Optima continuously analyses every packet of application flows, enabling comprehensive reporting that empowers customers and network teams to detect and resolve all network issues.
- Efficient Resource Utilisation: Optima is integrated with gateway platform hardware and software accelerators, ensuring that all functionality consumes less than 5% of the gateway’s CPU resources, guaranteeing efficient operation without compromising performance.
Netduma Optima optimises quality of experience for all applications without sacrificing bandwidth.
As Luke Barlow, CEO of Netduma, states, “With Optima, our cutting-edge innovation has produced a game-changing solution that sets a new standard for internet connectivity. We have fixed the internet, providing a comprehensive approach that empowers ISPs and transforms the digital landscape for every user. This technology is not just an upgrade; it takes how people connect online to a completely new level of performance and experience.”
The beauty of Optima lies in its simplicity: it offers an over-the-air upgrade solution that can be seamlessly integrated into existing ISP gateways without any downsides. There’s no complex, expensive upstream investment required. It fits into your CPE’s existing firmware and effortlessly coexists with your current services.
Over the coming weeks, Netduma will be sharing more details about Optima and its extraordinary capabilities. If you are interested in joining the many customers who already trust Optima, including British Telecom, Telstra, NETGEAR, Nokia, Genexis, and Mercku, please contact our Head of Sales Jeremy Copp at jeremy.copp@netduma.com.
About Netduma
Netduma’s mission is simple: eliminate the factors that lead to poor-quality internet. For over a decade, we've worked relentlessly to solve the root causes of performance issues through innovative technology. Our elite development team is based in Cambridge, UK.